Work

Built with Careem and Delivery Hero. Installed for shops.

LTV as the operating system. Lifecycle that scales. The same job for stores: grow lifetime value from the customers you already paid to win.

Careem

LTV as the operating system

Lifetime value is profit after you paid to win them and paid to keep them. Campaigns that ignore that buy one-time orders.

Five segments, five jobs. Negative LTV: stop the spend. Zero: grow frequency. Positive: retain.
RFM and health decide who gets the next message. Not a list dump.

Spend that was going to negative LTV moved into frequency and retention on customers worth keeping.

Delivery Hero

Educational flows, post-order triggers, replenishment, unified lifecycle. Not a blast calendar. Built once, run across markets.

For shops

Welcome through review, in the tools you already pay for. Segments from how they buy. Monthly. Starting from $2,500.

Past work with those teams. Helicon is not their agency of record.